Zinli, a Panamanian digital wallet app designed for the unbanked, needed to reduce customer acquisition costs across key markets. We implemented a comprehensive Google Ads for Apps strategy leveraging the latest solutions to influence users throughout the customer journey, focusing on both acquisition and engagement.

Our scalable approach included App Campaigns for Install + Registration, remarketing campaigns for users who installed but didn't register, and Google Search campaigns with app extensions, resulting in significant cost reductions and improved conversion rates.