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Google Ads Whatsapp Extension: 40% chat volume increase
Gollo Costa Rica, part of the Unicomer retail group, needed to increase WhatsApp conversation volume to drive sales conversions. We implemented Google Ads WhatsApp messaging extensions in highly segmented Search campaigns targeting brand and WhatsApp-related keywords like "Gollo WhatsApp." The strategy facilitated immediate interaction with one-click access while optimizing user experience and maximizing platform efficiency for attracting highly interested users.
