Hard Sell Event - May 2024

industry
Travel INSURANCE
service used
Digital Media
Hard Sell Event - May 2024

Assist Card, Argentina's leading travel assistance provider, needed to maximize revenue during Hot Sale 2024, their most critical sales period. We implemented a comprehensive paid media strategy across Google Ads, Meta, TikTok, and YouTube Masthead to achieve record-breaking performance and scalable growth during peak shopping days.

Added reach through media unification
15M
Incremental reach percentage achieved
72%
MUU cost per thousand unique users
$7.5
Target frequency impressions over 7 days
2
Revenue above objective
+116%
ROI Increase vs. previous year
+98%
Paid media target exceeded
+112%
ROAS increase vs. previous year
92%
[ABN DIGITAL SERVICES]
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