Increase attribution accuracy in marketing campaigns
95%
Reduced account creation costs
-5%
Events with demographic information
+95
ROAS increase
+11
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App tracking accuracy boosted with GA4 Measurement Protocol
AstroPay, a global leader in digital payment solutions, needed to improve event tracking in its app to efficiently allocate its marketing budget. Their current system, based on Firebase and GA4, was not capturing all events due to asynchronous backend logging. We implemented GA4’s Measurement Protocol, integrating Amplitude, Firebase, and Google Analytics, enabling complete and accurate tracking.
